VinFast - the start up electric car company from Vietnam - wanted to create an immersive experience that would stand above all the other brands in the West Hall. They wanted to soak visitors in the world of VinFast and Vietnam. To that end, I helped create content for an immersion chamber that consisted of a hi-res LED volume that was 60' deep x 30' wide x 20' tall, that used a 20k pixel map. The space utilized (12) 40k projectors to map the floor as well as enabling precision 3d projection mapping on the car itself.